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We believe there are signiﬁcant opportunities to grow our business, strengthen our competitive position and increase proﬁtability.
We will enhance the brand through the execution of the following strategies:
- Due to high demand we will expand to more than 100 outlets over the next 5 years and to 1,000+ outlets worldwide by 2025.
- We will increase traﬃc by continuing to innovate and by adding new premium products to our menu.
- We will update our interiors to make our premises even more attractive to families, friends and individuals.
- We will maintain the Chicking® brand reputation by oﬀering the highest quality and widest range of family-friendly, Halal compliant food among QSR companies.
- Our franchise business model, along with continued operational improvement results in a satisfactory level of proﬁtability for all franchisees.